2016 英语一 Text 4｜纸质报纸：别急着停印，把它做成奢侈品
主旨
《纽约时报》终将停印纸质版，但时间未定 → 停印的理由：纸质基础设施昂贵且多余、读者流向线上、纸质收入下滑 → BuzzFeed CEO Peretti：急于砍掉纸质版是错误，会惹恼最忠实的读者 → 他的方案：不定停刊年份，而是提价，把纸质版做成”传统遗产型产品”，专供最痴迷的读者 → 时报其实已在这样做 → 市场变化时，宁可更积极进取。
原文：2016 Text 4 · 话题：媒体 / 商业 · 答案：36 A｜37 B｜38 B｜39 C｜40 B
一、核心词
| 词 | 本文义 | 原文搭配 | 拆解 / 记忆 |
|---|---|---|---|
| eventually adv. | 最终 | There will eventually come a day | event 事件 → 事情最后的结果 |
| cease v. | 停止 | ceases to publish stories on newsprint | |
| newsprint n. | 新闻纸 | publish stories on newsprint | news + print |
| publisher n. | 出版人，报社社长 | the paper’s publisher said back in 2010 | publish + -er |
| nostalgia n. | 怀旧 | Nostalgia for ink on paper | nost 回家 + algia 痛 → 思乡之痛 |
| rustle n. | 沙沙声 | the rustle of pages | 拟声词 |
| incentive n. | 动机，激励 | plenty of incentive to ditch print | |
| infrastructure n. | 基础设施 | The infrastructure required to make a physical newspaper | infra- 下 + structure |
| excessive adj. | 过度的，多余的 | it’s excessive | exceed 超过 |
| constraint n. | 约束，限制 | the same set of financial constraints | con- + strain 拉紧 |
| migrate v. | 迁移，流失 | Readers are migrating away from print | |
| counterpart n. | 对应的事物 | their online and mobile counterparts | counter 对应 + part |
| revenue n. | 收入 | revenue from print is still declining | re- 回 + ven 来 |
| eliminate v. | 取消，消除 | rushing to eliminate its print edition | |
| edition n. | 版本 | its print edition | edit 编辑 |
| accelerate v. | 加速 | accelerate that transition | ac- + celer 快 |
| transition n. | 转型，过渡 | accelerate that transition | trans- 越过 + it 走 |
| discontinue v. | 停止，中止 | if you discontinue it | dis- 不 + continue |
| streaming n. | 流媒体 | to focus on streaming | stream 溪流 → 数据流 |
| blunder n. | 大错 | It was seen as a blunder | |
| foresighted adj. | 有远见的 | turned out to be foresighted | fore- 预先 + sight 看 |
| sustain v. | 维持 | helping sustain the quality | sus- 下 + tain 握 |
| overpay v. | 多付钱 | if you’re overpaying for print | over 过度 + pay |
| generate v. | 产生，创造 | generate additional revenue | gen 产生 |
| obsessed adj. | 着迷的 | already obsessed with it | |
| subscription n. | 订阅 | a digital-only subscription | sub- 下 + scrib 写 → 签名订购 |
| tremendous adj. | 巨大的 | a tremendous luxury | trem 颤抖 → 大到让人发抖 |
二、搭配与写作迁移
| 原文表达 | 含义 | 写作迁移 |
|---|---|---|
| There will come a day when | 终有一天…… | There will come a day when cash disappears. |
| a matter of debate | 尚有争议的问题 | Whether AI will replace teachers is a matter of debate. |
| back in 2010 | 早在 2010 年 | |
| A aside | 撇开 A 不谈 | Cost aside, the plan is impractical. |
| plenty of incentive to do | 有充分理由去做 | There’s plenty of incentive to go green. |
| at a time when | 在……的时候 | |
| migrate away from | 从……流失 | Young people are migrating away from TV. |
| rush to do | 急于做 | Don’t rush to judge others. |
| waste time doing | 浪费时间做 | |
| get out of | 退出 | get out of the print business |
| go about doing | 着手做 | go about solving the problem |
| make sense for | 对……来说合理 | |
| be upset with | 对……不满 | |
| be worth doing | 值得做 | |
| turn out to be | 结果证明是 | The decision turned out to be wise. |
| be in charge of / at | 主管 | |
| make it into more of a | 把它更多地做成…… | |
| in other words | 换句话说 | |
| be obsessed with | 痴迷于 | be obsessed with mobile games |
| more than twice as much as | 是……的两倍多 | |
| be better to do A than B | 做 A 比做 B 好 | It’s better to act early than late. |
三、熟词僻义
- story n. 新闻报道（≠故事）：ceases to publish stories on newsprint
- ditch v. 抛弃（≠沟渠）：plenty of incentive to ditch print
- dwarf v. 使相形见绌（≠侏儒）：print ad sales still dwarf their online and mobile counterparts
- overhead n. 运营开支（≠头顶上的）：Overhead may be high
- circulation n. 发行量（≠循环）：Overhead may be high and circulation lower
- legacy adj. 传统的，遗留下来的（≠遗产）：make it into more of a legacy product
- luxury n. 难得的优势（≠奢侈品）：it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business
- aggressive adj. 积极进取的（≠好斗的）：it’s better to be more aggressive than less aggressive
四、题目与选项词
| 词 / 搭配 | 义 | 出处 | 拆解 / 记忆 |
|---|---|---|---|
| in face of | 面对 | Q37 题干 | |
| for good | 永久地 | Q37 [A] end the print edition for good | |
| strategic adj. | 战略性的 | Q37 [B] | strategy 战略 |
| adjustment n. | 调整 | Q37 [B] | adjust |
| readership n. | 读者群 | Q37 [C] | reader + -ship |
| restore v. | 恢复 | Q38 [A] | re- + store |
| glory n. | 荣耀 | Q38 [A] | |
| cautiousness n. | 谨慎 | Q39 [B] | cautious |
| facilitate v. | 促进 | Q39 [B] | facil 容易 → 使容易 |
| outdated adj. | 过时的 | Q39 [D] | out + date |
| all at once | 一下子，同时 | Q40 [A] | |
| cherish v. | 珍惜 | Q40 [D] |
五、同义替换：原文 → 正确项
| 题 | 原文 | 正确项 |
|---|---|---|
| 36 A | The infrastructure required to make a physical newspaper / isn’t just expensive / Overhead may be high | the high cost of operation |
| 37 B | only if they go about doing it the right way / I would raise prices and make it into more of a legacy product. | make strategic adjustments |
| 38 B | The most loyal customers would still get the product they favor / make it for the people who are already obsessed with it | is meant for the most loyal customers |
| 39 C | it’s better to be more aggressive than less aggressive | aggressiveness better meets challenges |
| 40 B | I would raise prices and make it into more of a legacy product. | Make Your Print Newspaper a Luxury Good |
六、长难句
① 分词后置定语 + 破折号插入 + 分号递进（Q36 出处）
The infrastructure required to make a physical newspaper—printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints.
- 主干：The infrastructure isn’t just expensive; it’s excessive
- required to make a physical newspaper：过去分词短语作后置定语
- 破折号中间：举例说明 infrastructure
- not just A; B：不仅 A，而且 B
- at a time when …：when 引导定语从句修饰 time
- 译：出版纸质报纸所需的基础设施，如印刷机、送报卡车，不仅昂贵，而且在只做线上的竞争对手没有同样财务负担的当下，更显得多余。
② 插入语 + and 并列 + 两层省略关系词的定语从句（Q38 出处）
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in.
- 主干：The most loyal customers would still get the product …, and they’d feel like …
- the idea goes：插入语，“按照这个思路”
- they favor / they believe in：省略关系词的定语从句，分别修饰 product / something
- feel like + 从句：感觉好像……
- 译：按这种思路，最忠实的读者仍能拿到他们喜爱的产品，而且会觉得自己在帮忙维持所信任之物的品质。
③ 形式主语 + that 主语从句（Q39 背景）
It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business
- 前半句：It’s a really hard thing to do（it 指前面说的转型）
- 后半句：it 是形式主语，真正的主语是 that BuzzFeed doesn’t have a legacy business
- luxury：此处指”难得的优势”
- 译：这是件很难的事；而 BuzzFeed 没有传统业务的包袱，真是一大幸事。
七、句型
- There will eventually come a day when …（预言式开头） 原句：There will eventually come a day when The New York Times ceases to publish stories on newsprint. 套用：There will eventually come a day when paper money disappears.
- Exactly when … is a matter of debate.（主语从句表不确定） 原句：Exactly when that day will be is a matter of debate. 套用：Exactly when AI will surpass humans is a matter of debate.
- A aside, there’s plenty of incentive to …（撇开情怀谈现实） 原句：Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. 套用：Personal feelings aside, there’s plenty of incentive to use public transport.
- A may be high and B lower, but rushing to … would be a mistake.（让步后反对冒进） 原句：Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake 套用：Costs may be high and demand lower, but rushing to close the library would be a mistake.
- In other words, if you’re going to do A, do it for B.（点明策略） 原句：In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. 套用：In other words, if you’re going to offer a service, offer it to those who need it most.
- In those situations, it’s better to be more A than less A.（态度收尾） 原句：In those situations, it’s better to be more aggressive than less aggressive. 套用：In times of change, it’s better to be more open than less open.